Setting up an online store is only the first step towards achieving success as an online business owner. Now that you have an online storefront, you need to attract potential customers to the site. There are also optimizations you have to do in order to maximize conversion rates and deliver the best customer experience.
In this article, we are going to focus more on attracting visitors. Digital marketing has made connecting with highly potential customers easier and more affordable, but you have to be willing to do the work for the digital marketing campaign to be effective. At the same time, you need to utilize the essential digital marketing instruments to your advantage.
Search Engine Optimization
Search engine optimization or SEO remains the most important digital marketing instrument to use today. Thousands of potential customers find the products they are looking for through search engines, so not doing proper SEO means missing out on these opportunities.
SEO is complex and multidimensional. Aside from connecting with outside websites and building a network of backlinks, you also need to optimize your site for better SEO performance. Other digital marketing efforts like social media marketing also affect your site’s SEO performance.
Nevertheless, learning about SEO and adding a comprehensive SEO campaign to your digital marketing arsenal are great investments to make as an online business owner, especially with top sites like Techmasi helping you get started. With sufficient maintenance, you can continue generating thousands of leads from search engines alone.
These days, everything can be done on a phone or tablet. This means that it is vital for businesses to make their website as mobile-friendly as possible. This is also referred to as a responsive website, as a website can be used on a computer browser but is just as compatible on a mobile device too. Another technological advancement many businesses can benefit from is the development of a business app. This form of M-commerce is a great and easy way to interact with consumers. Plus, you can always utilize an app marketing platform and use the app to spread your key marketing messages.
Social Media Marketing
Social media is another essential element that needs to be in your digital marketing campaign. Social media sites give you the opportunity to connect with potential customers – and existing ones – directly. This type of interaction enables you to develop a stronger relationship. In turn, the relationship you have will also boost customers’ lifetime value; in other words, sales.
SEO is more about optimizing your site, while social media puts more emphasis in user engagement. Answering customers’ questions, interacting with other social media users, and connecting with industry leaders and influencers are how you develop a stronger social media presence for your brand.
Content marketing is another cornerstone of any good digital marketing campaign. Visitors will not come to your online store unless they’re looking to buy something. To maintain high traffic and generate more leads, adding valuable content and sharing that content through other channels is very effective.
As the name suggests, content marketing utilizes content that the viewers find useful to get them to interact with the site. The articles you share don’t always have to be about products or promotions; in fact, they shouldn’t. Focus more on tutorials, genuine tips, and hacks that the readers will find useful to generate more leads.
Today, content marketing goes hand in hand with video marketing and shoppable video content. Brands and businesses are starting to produce video content due to the higher user engagement and improved effectiveness. Add video marketing to your digital marketing campaign, and you have the basics covered perfectly. You can then use ads, SEM, and other instruments to elevate the campaign to the next level.